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“We try and have a professional, clean, and well organized shop that our customers enjoy being in. We really try and treat all customers equally. Whether you’re a ‘never ever’ or a ‘been there and done that,’ we give the same advice and show you the same products,” Summerhill says. “I know that there is an ever present ‘Dude’ trend in a lot of flyshops today, but we really try to take the attitude out of our staff and make sure that all customer feel welcome. With all that said, we still have room for ‘Beer Fridays.’”